• Brand Gender Increasing Through Personality PDF E13fc9f7c

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    September 25, 2018 /  Business Management Jobs

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    Brand Gender: Increasing Brand Equity through Brand Personality PDF




    by Theo Lieven : Brand Gender: Increasing Brand Equity through Brand Personality

    ISBN : #3319602187 | Date : 2017-09-25

    Description :

    PDF-aef4c | This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity,… Brand Gender: Increasing Brand Equity through Brand Personality


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    [Pub.14qAl] Brand Gender: Increasing Brand Equity through Brand Personality PDF | by Theo Lieven


    Brand Gender: Increasing Brand Equity through Brand Personality by by Theo Lieven

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